Emirates Airlines is seeking applications from suitable candidates to fill the vacant position of Marketing Analytics Specialist. The core responsibilities of candidates will be responsible for ensuring the capture, analysis, and dissemination of marketing and user experience data to ensure teams across Corporate Communication Marketing & Brand (CCMB) can make real-time, data-driven decisions.

Work closely with Strategic Planners, Customer Insights, and Customer Strategy & Retention to identify data capture requirements and, along with inputs from relevant teams across the department, design and implement analytics solutions.

Read the complete details on this page of Parho Pakistan before applying. The closing date is 26 January 2024.

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Marketing Analytics Specialist

Qualification & Experience

Degree or Honours (12+3 or equivalent) preferably in Engineering, Digital Marketing, E-Commerce or equivalent. Google Analytics Certification is highly desired.
5 years of professional experience

Knowledge & Skills

Advanced knowledge of UX analytics platforms such as heat and scroll mapping tools, and web tracking and reporting tools.
Advanced knowledge of Google Analytics Tracking and reporting like conversion tracking, goals, segmentations, and third party.
Intermediate query writing skills and knowledge of SQL, Google Big Query, Google Cloud platform, etc.
Intermediate understanding of different BI tools like Microstrategy and Tableau etc.
A basic understanding of performance-driven Digital Marketing Channels like Paid Search, Affiliate Marketing, Email Marketing, Display Marketing, etc.
Basic knowledge of advanced marketing analytics concepts like Multi-touch attribution, cross-device journeys, visitor cohorts, etc.

How to Apply for Emirates Jobs

Desirous applicants apply online through Emirates Careers at www.emiratesgroupcareers.com
Sign in with your credentials and follow the steps
Complete all details and click on the “submit” button.
Check your registered email after the online application. An acknowledgment email from the Emirates HR group will be received.
The deadline for the application is 8 August 2023.

Job Outlines

Understand requirements for tracking, measurement, and reporting across CCMB teams.
Support teams across CCMB through proper tagging and tracking, developing the guidelines and frameworks, and ensuring the correct setup by agencies, third parties, and internal teams. Define and implement marketing taxonomy to track data accurately.
Work closely with third parties, partners, suppliers, technology platforms, and others to source data on the performance of campaigns and programs. Ensure KPIs relevant to the CCMB teams can be tracked and measured, such that they can be used in flight for optimization, post-campaign to gather learnings, or at the start of new campaigns/programs to develop strategies.
Work with teams across CCMB to understand and develop measurement KPIs and set up tracking and measurement. Document measurement frameworks, KPI development, and reporting inputs for reference by all teams within CCMB as needed.
Build automated dashboards, reports, and scorecards for self-service use across the CCMB department. Train and support teams across CCMB in understanding and utilizing the reports to make data-backed investment and marketing planning decisions.
Support campaign planning and in-flight optimization by providing relevant data to Strategic Planners to support recommendations in response to briefs.
Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels.
Facilitate A/B Testing, multivariate tests, and impact analysis on product releases through proper analytics setup, tracking, and reporting to inform data-driven decisions and successive iterations as needed.